About Jeff
Thirty years of learning
what actually makes health stick.
I spent three decades in healthcare leadership watching people receive excellent advice and still struggle to follow through — including me. What I've learned is that the missing piece is almost never information. It's a plan built around who you actually are.
The Person
Health has to work in a real life — mine included.
Since 2022, I've hiked the Wonderland Trail with my son, backpacked the Grand Canyon with my dad, and hit Camelback with my daughters. When we're not on the trail, we're chasing live music — road trips to Power Trip Festival for Metallica, and Red Hot Chili Peppers and Post Malone in Chicago. These days, my wife and I are slowing down a bit, spending a few months exploring the West while we think about what comes next.
Health made all of that possible. Not health as a discipline or a set of rules — but health as the foundation that lets you show up fully for the things and people that matter most.
That's what I want for my clients. And it's what Third Road Health is built to deliver.
In 2025, I crossed the finish line of my first marathon. It wasn't about proving anything to the world — it was about proving to myself that the principles I coach are real.
If I'm going to ask clients to trust this process, I needed to live it myself. That consistency, built on the right foundation and personalized to who I am, actually works. The marathon was the proof.
The Path
A career spent on the front lines of human performance.
Chicago Bears — NFL Sideline
My first job out of school put me on the sidelines with the Bears. High profile & high pressure. I learned what real professionalism looks like — detailed preparation, clear communication, and earning the trust of professional atheletes.
Athletico Physical Therapy — Clinical Leadership
Working with orthopedic surgeons and managing the health of patients & athletes taught me how to collaborate across disciplines, earn physician trust, and think about health outcomes at scale.
Highbar Physical Therapy — Executive Leadership
Highbar gave me the opportunity to test my leadership in a new environment — building systems, empowering highly motivated leaders, and proving that culture and clinical excellence aren't a tradeoff.
Third Road Health — Founder
Everything I've learned — about performance, behavior change, and what actually makes health stick — built into a system for people who want to feel consistently well and have someone in their corner.
Athletico Physical Therapy
Highbar — Leadership
Wonderland Trail with Kevin
The Philosophy
Why Third Road Health exists.
After three decades, one truth has become undeniable: most people don't fail at health because they lack willpower or information. They fail because the plan they're following was never built for them in the first place.
Generic programs produce generic results. What works is understanding your unique strengths, mapping them directly to the habits most likely to stick, and having someone in your corner who keeps you honest — not just for a month, but long enough for those habits to actually become yours.
"Third Road Health is everything I have learned, built into a system for people who want to feel consistently well — and have someone in their corner who knows how to get them there."
If that sounds like what you've been looking for, I'd be honored to walk that road with you.
What Others Say
What colleagues and collaborators say about working with Jeff:
Jeff brought structure and focus during challenging times, guiding the team with clarity and keeping people aligned on what mattered most.
Jeff is able to balance a keen business acumen with genuine concern for human beings — fostering a sense of belonging and establishing purpose.
I'd love to hear your story.
The first conversation is free, relaxed, and focused entirely on you — where you are, where you want to go, and whether Third Road Health is the right fit. No pressure. No obligation. Just clarity.
Book a Free ConversationFree 30-minute call — no commitment required