THE METHODOLOGY
How Third Road Health Works
A proven system built around who you are.
From the Founder
I know what it feels like when the plan finally fits.
I spent 30 years in healthcare watching people receive excellent advice and still struggle to follow through, including me. What I learned is that the missing piece is almost always a plan built around how you actually work.
Last year I ran my first marathon. In January 2026 I started working with ultra endurance coach Kelsey McGill to prepare for my first 50k trail race. She built a plan around my specific goal and experience level — teaching me how to fuel for long efforts, train for elevation, and what actually matters in training. And she stayed upbeat and consistent, week after week.
What surprised me was how little it felt like discipline and how much it felt like finally having the right information at the right time. Not because I tried harder. Because the plan finally fit. That is the foundation of Third Road Health and exactly what I build for every client.
The Process
Three steps from strengths to identity
Take the Assessment
You complete the Third Road Strengths assessment. Your Top 5 strength themes become the foundation for everything we build together.
Third Road StrengthsBuild Your Blueprint™
Your strengths and your personal habit methodology combine into a one-page Blueprint — your identity statement, your first habit, and your personalized roadmap. Yours to keep throughout your program.
Your BlueprintBecome the Person.
As habits compound across your pathways, something larger happens. You stop trying to change and start being the change. The goal was never the habit — it was always the identity.
The GoalEvery year of starting over is a year of energy, focus, and presence you don't get back. If something feels close to ready, this is a good time to start.
Book a Free CallFree 30-minute conversation — no commitment required
Every Third Road Health program is powered by the Strength-Habit Blueprint™ — a proprietary framework that combines your natural strengths with the habit change methodology that fits how your mind actually works. The result is a plan built around your strengths, not the average person's.
The Framework
Two things combine to build something uniquely yours.
Your Third Road Signature™ reveals who you are. Your Roadmap Profile™ defines how you change. Together they form your personal Strength-Habit Blueprint™.
Signature™
Profile™
Blueprint™
who you already are.
- Your strength archetype identified
- Matched to the right habit method
- A personal identity statement
- Your #1 pathway micro-habit
- A five-pathway roadmap, built for you alone
and I know what to do."
The Goal
"I am a healthy person —
and I know what to do."
No two Blueprints look alike. That's the point.
The Programs
Two ways in. Both start with your strengths.
Build the habits most likely to stick for you, with real coaching and accountability along the way.
3 Month Foundation Program
$900Founding rate: $750 for the first 10 clients
- Stop starting over — build habits that actually work with your real schedule
- A personalized plan based on your strengths, not a generic template
- Monthly 1:1 coaching call + weekly access to Jeff
- You choose 3 health pathways focused on what matters most to you
- Third Road Strengths assessment + full Strength-to-Habit mapping included
6 Month Transformation Program
$1,500Founding rate: $1,300 for the first 10 clients
- The complete Third Road Health curriculum — all 6 pathways including movement, eating healthy, sleep, stress reduction, social connection & full integration
- Monthly scorecard so you always know what's working and what to adjust
- 6 months of 1:1 coaching, accountability, and someone looking out for your health
- Built for the person ready to make healthy living a part of their identity
"The only thing left is to begin."
All programs are delivered through Practice Better — a secure, HIPAA-compliant coaching platform where you'll schedule sessions, access your materials, and message Jeff directly. Your free account takes about 2 minutes to set up.
Not sure which program is right for you?
That's exactly what the first conversation is for. We'll talk about where you are, where you want to go, and which path makes the most sense. No pressure. No commitment. Just clarity.
Book a Free ConversationFree 30-minute conversation — no obligation
Your third road starts here. We're ready when you are.
What Others Say
What colleagues and collaborators say about working with Jeff:
"I've watched Jeff prioritize health for 30 years, he lives exactly what he coaches. He leads by example, is a good listener and helps people leverage their innate talents to grow and thrive."
"Working with Jeff feels like working with a trusted guide and strategic partner invested in your long-term health span."
"Jeff has a rare talent for simplifying his messaging and breaking down even the most complicated projects into clear, actionable priorities."
Contact Us
Not sure if this is the right fit? That's exactly what the first conversation is for. Tell me a little about where you are and what you're hoping to change. I will respond personally and usually within 24 hours.