THE METHODOLOGY
How Third Road Health Works
A proven system built around who you are.
Every Third Road Health program is powered by the Strength-Habit Blueprint™ — a proprietary framework that combines your natural strengths with the habit change methodology that fits how your mind actually works. The result is a plan that feels personal because it is personal.
From the Founder
I know what it feels like when the plan finally fits.
I spent 30 years in healthcare watching people receive excellent advice and still struggle to follow through — including me. What I learned is that the missing piece is almost always having a plan built around how you actually work.
Last year I ran my first marathon. In January 2026 I started working with ultra endurance Coach Kelsey McGill, to prepare me for my first 50k trail race. She built a plan around my specific goal and experience level. She taught me how to fuel for long efforts, how to train for elevation gain and what actually matters throughout training. And she stayed in my corner, week after week.
The result was one of the most transformative experiences of my life. Not because I tried harder. Because the plan finally fit. That is the foundation of Third Road Health and exactly what I build for every client.
The Framework
Two things combine to build something uniquely yours.
Your Third Road Signature™ reveals who you are. Your Roadmap Profile™ defines how you change. Together they form your personal Strength-Habit Blueprint™.
Signature™
Profile™
Blueprint™
who you already are.
- Your strength archetype identified
- Matched to the right habit method
- A personal identity statement
- Your #1 pathway micro-habit
- A five-pathway roadmap — yours alone
and I know what to do."
The Process
Three steps from strengths to identity
Take the Assessment
You complete the Third Road Strengths assessment. Your Top 5 strength themes become the foundation for everything we build together.
Third Road StrengthsBuild Your Blueprint™
Your strengths and your personal habit methodology combine into a one-page Blueprint — your identity statement, your first habit, and your personalized roadmap. It's yours to keep and return to throughout your program.
Your BlueprintBecome the Person.
As habits compound across your pathways, something larger happens. You stop trying to change and start being the change. The goal was never the habit — it was always the identity.
The GoalThe Goal
"I am a healthy person —
and I know what to do."
No two Blueprints look alike. That's the point.
The Programs
Two programs. One approach. Built around you.
Both programs start with your unique strengths — then build the habits most likely to stick for you, with real coaching and accountability along the way.
3 Month Foundation Program
$900Founding rate: $750 for the first 10 clients
- Stop starting over — build habits that actually work with your real schedule
- A personalized plan based on your strengths, not a generic template
- Monthly 1:1 coaching call + weekly access to Jeff
- You choose 3 health pathways focused on what matters most to you
- Third Road Strengths assessment + full Strength-to-Habit mapping included
6 Month Transformation Program
$1,500Founding rate: $1,300 for the first 10 clients
- The complete Third Road Health curriculum — all 6 pathways including movement, eating healthy, sleep, stress reduction, social connection & full integration
- Monthly scorecard so you always know what's working and what to adjust
- 6 months of 1:1 coaching, accountability, and someone looking out for your health
- Built for the person ready to make healthy living a part of their identity
"The only thing left is to begin."
All programs are delivered through Practice Better — a secure, HIPAA-compliant coaching platform where you'll schedule sessions, access your materials, and message Jeff directly. Your free account takes about 2 minutes to set up.
Not sure which program is right for you?
That's exactly what the first conversation is for. We'll talk about where you are, where you want to go, and which path makes the most sense. No pressure. No commitment. Just clarity.
Book a Free ConversationFree 30-minute conversation — no obligation
Your third road starts here. We're ready when you are.
What Others Say
What colleagues and collaborators say about working with Jeff:
"I've watched Jeff prioritize health for 30 years, he lives exactly what he coaches. He leads by example, is a good listener and helps people leverage their innate talents to grow and thrive."
"Working with Jeff feels like working with a trusted guide and strategic partner invested in your long-term health span."
"Jeff has a rare talent for simplifying his messaging and breaking down even the most complicated projects into clear, actionable priorities."
Contact Us
Not sure if this is the right fit? That's exactly what the first conversation is for. Tell me a little about where you are and what you're hoping to change — I read every message personally and respond within 24 hours.